/GUIDE FOR ORGANIZERS — SPONSORSHIP
Logos get seen.
Activations get measured.
The most measurable digital sponsorship at a festival lives where attendees already look: the event map and the schedule. Sponsors get a branded place on the map, a presence on stage pages next to the artists, and event-exclusive offers that attendees can buy, then measure page and offer opens, confirmed purchases and opt-in contacts. FindTribe works with organizers to set up activations like this, starting with a focused pilot, with advertising and sponsorship revenue shared with the organizer and attendee locations kept private.
The inventory
Three placements that attendees actually use.
Banners in an app nobody opens do little for a brand. Placements inside the tools attendees rely on all day earn attention because they are useful.
- A place on the map: help people discover sponsors, vendors and activations as they explore the venue.
- Part of the program: bring a brand onto a stage page, alongside the artists and schedules people came to see.
- A reason to take part: connect an event-exclusive offer or product to the moment, with a clear path from discovery to purchase.
Proof
The metrics brands renew on.
Sponsors renew when they can show results. A map-based activation can produce numbers at each step of the attendee journey; a pilot is designed to measure them.
| Step | What the attendee does | What the sponsor sees |
|---|---|---|
| Discover | Checks a stage's lineup and opens a brand's offer | Page and offer opens |
| Buy | Chooses a product and places an order through FindTribe | Confirmed purchases and sales value |
| Stay connected | Chooses to hear more from the brand after the event | Opt-in contacts |
Run a pilot
Before, during, after.
- Before: choose a stage, a brand and an offer. Agree on the goal, payment and fulfillment. FindTribe helps prepare the map and content.
- During: invite attendees in through the map or a QR code. Make the offer part of the experience and help people take part.
- After: review purchases, engagement and opt-in contacts with your brands. Compare results with costs and decide what to grow.
Trust
Permission, not tracking.
Attendees choose to register for an experience, and each person decides which brands can stay in touch. Private attendee locations stay private: FindTribe does not sell location or use it for advertising. That consent is what makes the contacts valuable to a brand.
Shared advertising and sponsorship revenue means the map becomes a revenue line for the organizer, not a cost. Start the conversation on the organizer page.
Common questions
Straight answers.
How can a festival make money from its map or app?
How do you measure sponsor ROI at an event?
What are good digital sponsorship activation ideas for festivals?
Do sponsors see attendees' locations?
Sources
- Pointr: Event map monetization
- Ticket Fairy: Digital inventory for festival apps and maps
- Appmiral: Sponsor embeds
Facts about other products are taken from these sources as of the update date above and can change. Spot something out of date? Email felipe@findtribe.ai.
Bring FindTribe
to your event.
Getting your event on the FindTribe map is free. Tell us about the venue and the brands you want to bring in.